i think now when you choose a smartphone, it's about working out, you know, like handbags, right? you have to decide which of the size handbag that you need, right, do you need the big bag, the night bag, is that where we are with smartphones, right? is that where we are? >> not a bad analogy, actually. i've said to executives, show me your smartphone. what device do you have? it's not just one. some of them have two, three, four that they're carrying around on them. they'll have a larger tablet, a mid size tablet, and a smaller smartphone. the message being people are able to tote along several handbags.